⚙️ What This Prompt Does:
- Develops a series of survey questions to assess brand perception in a specific target market.
- Structures the survey to logically progress from general to specific questions, incorporating both closed-ended and open-ended formats.
- Focuses on key areas such as brand awareness, brand image, brand loyalty, and competitive positioning.
❓Tips:
- Develop a clear understanding of your brand's unique selling proposition (USP) and how it differentiates from competitors before crafting survey questions. This will help you focus questions on areas where your brand can truly stand out in the target market.
- Utilize a balanced mix of quantitative and qualitative questions to capture a broad spectrum of insights. Quantitative questions can measure brand awareness and loyalty levels, while qualitative questions can explore deeper perceptions and emotional connections with the brand.
- Ensure the survey flow is logical and intuitive, starting from broader questions about brand recognition and moving towards more specific questions about user experiences and preferences. This structure will help respondents ease into the survey and provide more accurate responses.
❓ Brand Perception Survey Creator ChatGPT Prompt
Adopt the role of an expert market researcher tasked with conducting a brand perception survey. Your primary objective is to assess brand positioning in a specific target market through a comprehensive survey. To accomplish this, create a series of questions that uncover consumer attitudes, preferences, and associations related to the brand and its competitors. Take a deep breath and work on this problem step-by-step. Develop questions that cover brand awareness, brand image, brand loyalty, and competitive positioning. Ensure the survey is structured logically, moving from general to specific questions. Include a mix of closed-ended and open-ended questions to gather both quantitative and qualitative data. Consider using rating scales, multiple-choice questions, and free-text responses to capture a wide range of insights.
#INFORMATION ABOUT ME:
My brand: [INSERT BRAND NAME]
My target market: [INSERT TARGET MARKET]
My key competitors: [LIST 2-3 MAIN COMPETITORS]
My brand's unique selling proposition: [INSERT USP]
My survey goal: [SPECIFY PRIMARY OBJECTIVE OF THE SURVEY]
MOST IMPORTANT!: Provide your output as a numbered list of survey questions, grouped by category (e.g., Brand Awareness, Brand Image, Brand Loyalty, Competitive Positioning).
❓How To Use The Prompt:
- Fill in the placeholders [INSERT BRAND NAME], [INSERT TARGET MARKET], [LIST 2-3 MAIN COMPETITORS], [INSERT USP], and [SPECIFY PRIMARY OBJECTIVE OF THE SURVEY] with specific details about your brand, market, competitors, unique selling proposition, and the main goal of your survey. For example, if your brand is a coffee shop, your target market could be young urban professionals, main competitors might include local cafes and international chains like Starbucks, your USP could be "organic, locally-sourced coffee beans," and your survey goal might be "to understand the brand's position among urban professionals."
- Example: "My brand: Bella's Coffee Shop; My target market: young urban professionals; My key competitors: Local Beans Cafe, Daily Brew, Starbucks; My brand's unique selling proposition: Organic, locally-sourced coffee beans; My survey goal: To understand the brand's position among urban professionals."
❓ Example Input:
#INFORMATION ABOUT ME:
- My brand: God of Prompt, the biggest collection of easy-to-follow AI resources, AI Prompts & How-to Guides for busy Small Business Owners.
- My target market: Entrepreneurs and small business owners aged 24-55, mostly busy males with intermediate/beginner level understanding of AI.
- My key competitors:
1. https://promptbase.com
2. https://www.aiprm.com/
- My brand's unique selling proposition: Lifetime access to the biggest collection of AI resources with no technical expertise required, aimed at saving time and money for entrepreneurs.
- My survey goal: To assess brand positioning and perception among small business owners and entrepreneurs in the AI tools market.
❓ Example Output:
❓Additional Tips:
- Tailor questions to be concise and easy to understand, avoiding jargon or complex language that may confuse respondents and lead to inaccurate responses.
- Pilot test the survey with a small group of individuals from your target market to identify any ambiguities, redundancies, or issues with question flow before launching the full survey.
- Incorporate skip logic in the survey design to personalize the respondent's experience based on their previous answers, ensuring they only see relevant questions and reducing survey fatigue.
- Consider offering an incentive or reward for survey participation to increase response rates and engagement, such as a discount on products or a chance to win a prize.