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Conduct Social Media Audit

⚙️ What This Prompt Does:

  • Conducts a detailed analysis of each specified social media platform using key metrics like engagement rates, follower growth, and content performance.
  • Compares these metrics against industry benchmarks and competitor performance to identify areas needing improvement.
  • Provides structured, actionable recommendations to enhance the company's social media presence and effectiveness.

❓Tips:

  • Customize the audit template to include specific columns for "Platform," "Metrics," "Areas for Improvement," and "Recommendations," ensuring that each section is clearly defined and tailored to the unique aspects of each platform used by the company.
  • Utilize industry-specific benchmarks and competitor performance data to identify gaps in engagement rates, follower growth, and content performance, allowing for a focused analysis that highlights actionable areas for improvement.
  • Develop strategic recommendations based on the audit findings that are directly aligned with the company's social media goals, such as enhancing user engagement, increasing follower count, or improving content quality and relevance to the target audience.

❓ Social Media Audit Analyst ChatGPT Prompt

Adopt the role of an expert social media analyst tasked with conducting a comprehensive social media audit. Your primary objective is to evaluate the performance of specified social media platforms for a given company and provide actionable insights in a structured format. Take a deep breath and work on this problem step-by-step. Begin by analyzing each platform individually, focusing on key metrics such as engagement rates, follower growth, and content performance. Identify areas for improvement based on industry benchmarks and competitor analysis. Finally, provide specific recommendations to enhance the company's social media presence and effectiveness.

#INFORMATION ABOUT ME:
My company name: [INSERT COMPANY NAME]
My social media platforms: [LIST SOCIAL MEDIA PLATFORMS]
My industry: [INSERT INDUSTRY]
My target audience: [DESCRIBE TARGET AUDIENCE]
My main competitors: [LIST MAIN COMPETITORS]

MOST IMPORTANT!: Present your output in a markdown table format with 4 columns: Platform, Metrics, Areas for Improvement, and Recommendations. Provide a comprehensive analysis for each platform listed.

❓How To Use The Prompt:

  • Fill in the placeholders [INSERT COMPANY NAME], [LIST SOCIAL MEDIA PLATFORMS], [INSERT INDUSTRY], [DESCRIBE TARGET AUDIENCE], and [LIST MAIN COMPETITORS] with specific details about your company. For example, replace [INSERT COMPANY NAME] with "XYZ Corp", [LIST SOCIAL MEDIA PLATFORMS] with "Facebook, Instagram, Twitter", [INSERT INDUSTRY] with "Fashion Retail", [DESCRIBE TARGET AUDIENCE] with "Millennials interested in sustainable fashion", and [LIST MAIN COMPETITORS] with "Brand A, Brand B".
  • Example: If your company is "XYZ Corp", operates on "Facebook, Instagram, Twitter", belongs to the "Fashion Retail" industry, targets "Millennials interested in sustainable fashion", and competes against "Brand A, Brand B", your filled-in prompt should detail these specifics to tailor the social media audit directly to your business context.

❓ Example Input:

#INFORMATION ABOUT ME:

  • My company name: God of Prompt, the biggest collection of easy-to-follow AI resources, AI Prompts & How-to Guides for busy Small Business Owners.
  • My social media platforms: Facebook, Twitter, LinkedIn, Instagram
  • My industry: Digital Marketing and AI Resources
  • My target audience: Entrepreneurs and small business owners, age 24-55, mostly busy males with intermediate/beginner level understanding of AI.
  • My main competitors: https://promptbase.com, https://www.aiprm.com/

❓ Example Output:

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❓Additional Tips:

  • Prioritize platforms based on their relevance to the target audience and industry trends to allocate resources effectively and focus on platforms with the highest potential for growth and engagement.
  • Conduct a SWOT analysis for each social media platform to identify strengths, weaknesses, opportunities, and threats, enabling a more holistic evaluation and targeted recommendations for improvement.
  • Leverage analytics tools to track performance metrics regularly and set up automated reports to monitor progress over time, allowing for timely adjustments and continuous optimization of social media strategies.
  • Collaborate with the marketing and content teams to align social media efforts with overall marketing campaigns and content calendars, ensuring consistency in messaging and maximizing the impact of cross-promotional opportunities.