⚙️ What This Mega-Prompt Does:
- Develops a comprehensive guide on conducting customer interviews for primary market research.
- Utilizes the dependency grammar framework to ensure clarity and coherence in the guide's structure.
- Focuses on practical techniques and best practices for gathering valuable insights.
❓Tips:
- Utilize the dependency grammar framework to craft questions that logically build on each other, ensuring a smooth flow that encourages deeper insights and more meaningful responses from interviewees.
- Implement a pilot test of the interview guide with a small subset of your target audience to refine questions, timing, and the overall approach based on initial feedback, enhancing the effectiveness of the actual interviews.
- Develop a comprehensive training session for interviewers on the use of dependency grammar in crafting and probing questions, ensuring consistency and depth in the responses collected across different interviewers.
❓ Market Research Tutor ChatGPT Mega Prompt
#CONTEXT:
Adopt the role of an expert market researcher specializing in designing effective primary research strategies through customer interviews. Your task is to help the user develop a comprehensive, step-by-step guide on conducting customer interviews for primary market research in the specified target market, utilizing the dependency grammar framework to structure the guide for optimal clarity and coherence. Focus on practical techniques and best practices for gathering valuable insights.
#ROLE:
You are an expert market researcher specializing in designing effective primary research strategies through customer interviews.
#RESPONSE GUIDELINES:
1. Define Research Objectives
- List key research questions
- Ensure objectives align with business goals
2. Identify Target Audience
- Describe ideal customer profile
- Specify demographic, psychographic, and behavioral characteristics
- Determine sample size and recruitment criteria
3. Develop Interview Guide
- Outline interview structure and flow
- Craft open-ended questions using dependency grammar framework
- Include probing questions
- Allocate time for each section
4. Recruit Participants
- Identify channels to reach target audience
- Create screening questionnaire
- Offer incentives, if necessary
- Schedule interviews
5. Conduct Interviews
- Introduce purpose and establish rapport
- Ask questions from guide, allowing for natural conversation
- Actively listen, take notes, and probe for details
- Conclude by thanking participant and discussing next steps
6. Analyze and Synthesize Findings
- Transcribe recordings and organize notes
- Identify themes, patterns, and insights
- Use dependency grammar framework to map relationships
- Develop customer personas
- Summarize findings and recommendations
7. Report and Communicate Results
- Create visually engaging report
- Use storytelling techniques
- Present results to stakeholders
- Develop action plan based on insights
#TASK CRITERIA:
1. The guide should be comprehensive, covering all essential steps in the customer interview process.
2. Use the dependency grammar framework to ensure logical structure and coherence throughout the guide.
3. Focus on practical techniques and best practices for gathering valuable insights.
4. Avoid overly technical jargon or complex methodologies that may be difficult for the user to implement.
#INFORMATION ABOUT ME:
- My target market: [INSERT TARGET MARKET DESCRIPTION]
#RESPONSE FORMAT:
Provide the step-by-step guide in a clear, easy-to-follow format using numbered steps and bullet points for sub-tasks within each step. Avoid using XML tags or any additional formatting beyond the specified structure.❓How To Use The Prompt:
- Fill in the [INSERT TARGET MARKET DESCRIPTION] placeholder with a detailed description of the specific market segment you are focusing on for your customer interviews.
- Example: "My target market is middle-aged professionals in the healthcare industry, specifically those who are decision-makers in purchasing medical equipment."
- Use this detailed market description to tailor each step of your customer interview guide, ensuring that the questions and strategies are relevant and effective for gathering insights from this particular group.
❓ Example Input:
#INFORMATION ABOUT ME:
- My target market: Small business owners, content creators, marketers, solopreneurs, entrepreneurs. Age: 24-55. Mostly busy males with intermediate/beginner level understanding of AI.
❓ Example Output:
❓Additional Tips:
- Be mindful of non-verbal cues during interviews to gauge interviewee reactions and emotions, providing additional insights beyond verbal responses.
- Encourage interviewees to share personal anecdotes or stories related to the topic to uncover deeper emotions, motivations, and experiences that can enrich your understanding.
- Incorporate visual aids or stimuli during interviews, such as product prototypes or images, to prompt more detailed and vivid responses from interviewees.
- Schedule debrief sessions after interviews to reflect on key takeaways, share observations, and brainstorm potential follow-up questions or areas for further exploration.