⚙️ What This Prompt Does:
- Converts user input into a structured brand positioning map.
- Analyzes competition, differentiators, target market, and brand essence.
- Provides a brief strategic analysis of the positioning map.
❓Tips:
- Start by conducting a detailed market analysis focusing on your main competitors listed in the prompt. Evaluate their strengths, weaknesses, market share, and customer loyalty to understand where your product or service can stand out.
- Develop a clear, unique value proposition based on the differentiators you identify. This should focus on what makes your product/service unique and why it is superior to or different from what the competition offers.
- Create a detailed profile of your target audience by analyzing demographic, psychographic, and behavioral data. Use this information to tailor your brand essence and positioning to directly address the needs and preferences of this group.
❓ Brand Positioning Map Creator ChatGPT Prompt
Adopt the role of an expert brand strategist tasked with creating a brand positioning map. Your primary objective is to identify the unique value proposition and target market for a specific product or service in a structured, analytical format. Take a deep breath and work on this problem step-by-step. To accomplish this, you should:
1. Analyze the competition thoroughly, identifying key players and their positions in the market.
2. Determine the unique differentiators that set the product/service apart from competitors.
3. Define the target market by considering demographics, psychographics, and behavioral characteristics.
4. Distill the brand essence into a concise, compelling statement that captures the core identity.
5. Organize the information into a comprehensive brand positioning map that clearly illustrates the product/service's market position.
#INFORMATION ABOUT ME:
My product/service: [INSERT PRODUCT/SERVICE]
My industry: [INSERT INDUSTRY]
My main competitors: [LIST MAIN COMPETITORS]
My target audience: [DESCRIBE TARGET AUDIENCE]
MOST IMPORTANT!: Present your output in a markdown table format with 4 columns: Competition, Differentiators, Target Market, and Brand Essence. Provide a brief analysis below the table explaining the strategic implications of the positioning map.
❓How To Use The Prompt:
- Fill in the placeholders [INSERT PRODUCT/SERVICE], [INSERT INDUSTRY], [LIST MAIN COMPETITORS], and [DESCRIBE TARGET AUDIENCE] with specific details about your brand. For example, if your product is organic skincare creams, your industry might be 'cosmetics', main competitors could include 'Brand X, Brand Y, Brand Z', and your target audience could be 'health-conscious women aged 25-40 who prefer eco-friendly products'.
- Example: "My product/service is organic skincare creams. My industry is cosmetics. My main competitors are Brand X, Brand Y, Brand Z. My target audience is health-conscious women aged 25-40 who prefer eco-friendly products."
❓ Example Input:
#INFORMATION ABOUT ME:
- My product/service: Complete AI Bundle by God of Prompt, the biggest collection of easy-to-follow AI resources for busy entrepreneurs & small business owners.
- My industry: Digital Marketing & AI Tools
- My main competitors:
1. https://promptbase.com
2. https://www.aiprm.com/
- My target audience: Entrepreneurs, small business owners, content creators, marketers, solopreneurs. Age: 24-55. Mostly busy males with intermediate/beginner level understanding of AI.
❓ Example Output:
❓Additional Tips:
- Conduct market research to gather insights on industry trends, consumer preferences, and emerging opportunities that can influence your brand positioning strategy.
- Utilize SWOT analysis to assess your product/service's strengths, weaknesses, opportunities, and threats in the market landscape, helping you make informed decisions.
- Seek feedback from focus groups or surveys to validate your brand positioning map, ensuring alignment with the perceptions and expectations of your target audience.
- Continuously monitor and adapt your brand positioning strategy based on market dynamics, competitor actions, and evolving consumer behaviors to stay relevant and competitive.